Can Xbox solve its problem in Japan? It is possible that they already have
This is a secret for the community of players in Japan and the broader Asian market, Xbox did not have a taste of the success they got elsewhere. While the Xbox has had difficulty over the last decade in relation to its performance with the exit of the Xbox 360 in the late 2000s, consoles still hold a respectable market share in the United States. However, when reviewing sales data in Japan, it is clear that Xbox still has trouble finding its way to household shelves beyond those bought by collectors and niche enthusiasts. The why and the how of Microsoft s struggles are slightly complex, and their strategy should move forward, even more. Before the release of the Xbox, Microsoft attempted to display his commitment to the Japanese game of the game while flying in the great man himself, Mr. Bill Gates. After the massive success of Windows in the 1990s, the strategy of putting Gates facing major promotional events for the Xbox in Japan was in theory an excellent idea. Unfortunately, a...